Built on Conversational Media

At FM, we believe that the best conversations are those where all parties are engaged, informed, and valued. Working with our marketing and publishing partners, Federated Media is helping to define this innovative form of online marketing: a three-way dialog among creators, audiences, and marketers.
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“I dislike talking about money and am unbelievably bad at 'selling myself' to strangers. Consequently, FM and I have arrived at what I consider a sterling relationship — I continue to write about whatever the heck I want, and FM combs the globe, turning up folks who think that's something worth supporting. Making smart connections requires people who are both smart and connected, and I'm grateful that FM is both, in spades.”
- Merlin Mann, 43 Folders Author

Boing Boing attracts more than 2 million unique visitors to its site each month, and has over 500,000 RSS subscribers. And it now offers Boing Boing TV, which was recently highlighted by CNN, and Boing Boing Gadgets. By Comscore's measure, Boing Boing is among the five most-visited blogs on the web. Technorati's list of most influential blogs -- based on how many other sites link to that blog -- puts Boing Boing at #2. According to Google, more than 600,000 other sites link to Boing Boing. Forbes voted Boing Boing "best of the web" among tech blogs, as did BusinessWeek. AdRants, ad exec veteran Steve Hall's blog, posted an article to the effect that if Boing Boing covers your ad campaign, it's gone viral. 2006 Bloggies winner: Best Group Blog and Lifetime Achievement. 2006 Webby Awards nominee. Named 'Best of the Web 2006' by BusinessWeek. In a 2006 article, The New Yorker described Boing Boing as "a technology blog that is read by geeks the world over."


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Welcome Paige!

Paige Thomas joins us as our new Account Executive for FM Events. Paige comes to Federated Media with an advertising background in traditional print media. She most recently came from SPIN, where she was Pacific Northwest Manager. She has also worked for VIBE, Cosmopolitan, and CosmoGIRL! magazines. Paige is really looking forward to bringing her background in traditional brand marketing, to the exciting new world of conversational marketing. Paige is native to the Bay Area, and after leaving for »

Posted by jbat,
3:24 PM
Chasnote

What Internet Advertisers Can Learn from Radio Ads in 1930s

In an interview with Justin Smith at InsideFacebook we got talking about advertising formats that are best suited to social media environments, and I proposed that previous media revolutions -- like radio and TV -- offer instructive analogies: "[If you take] a look at radio (the internet of our grandparents' day), people listened to news clips and radio plays. If you go back and listen to advertising during radio plays, the ad is a mini version of a radio play.
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