FM represents outstanding authors whose sites cater to cultural influencers, technology decision makers, early adopters and business leaders. Our first "federation," focused on digital business and culture, reaches millions and millions of unique readers every month. New federations in the small business, media/entertainment and parenting categories, representing millions of entrepreneurs, upscale consumers and families, are in the process of launching as well.

Highest quality

Unlike ad networks or traditional rep firms that offer vast (if undifferentiated) quantities of media properties, FM is committed to quality voices, quality communities, and quality conversations. Best-selling author John Battelle, a co-founding editor of Wired, founder & publisher of The Industry Standard, and former journalism professor at the UC Berkeley Graduate School of Journalism, hand-picks the authors and sites of FM.

A Focus on Influencers

FM partners with sites that are leaders of influential conversations within their industries, communities and peer groups. Digg.com is sometimes called a weblog, but, according to Amazon's Alexa Stats, it's among the Top 1000 most visited websites in the world. Ten of FM's first twenty partner sites - Boing Boing, Dooce, Fark, Metafilter, BuzzMachine, TechCrunch, Google Blogoscoped, GigaOm, TechDirt and Searchblog - are among Technorati's Top 100 most-influential weblogs online.

Moving Marketing to A New Level of Conversation

At FM, we believe marketing is a conversation. Our authors believe this too. Authors themselves often engage with marketers - exchanging ideas about what might work best for their readers and communities. And because authors approve every campaign in advance, marketing running on FM sites carries an important endorsement from the site's leaders.

At FM we're always working on new ways to communicate between author, audience, and advertiser. New ideas are not scary to us - in fact, we embrace them.