Wired News: Harry McCracken Joins the Federated Media Family

"Harry McCracken, former editor of PC World, says he's starting a new site, Technologizer, which will be part of the Federated Media family. McCracken, who announced plans to leave last month, had his last day on June 2, which gave him very little time between gigs: He's rolling out a preview of Technologizer tomorrow and says he'll have the site up in full swing this summer."

Inside Facebook - Bringing Brands to Facebook

"Today, we conclude our series with Federated Media. Traditionally known for representing blogs, Federated Media is expanding its reach into the social networking world and representing application developers that are enabling conversations inside Facebook."

iMedia Connection - Are Ad Networks Dying?

"The industry is not that old," says Chas Edwards, publisher and CRO of Federated Media. "As an industry, we've only taken a couple of runs at what online advertising can look like. We've been focused on the click. But now you have significant budgets and marketing experts who think differently than just the direct response metric. We're still in the early stages of imagining what brand advertising on the internet looks like and how we can measure success against that. So I don't think we've yet seen a lot of interesting brand executions online, but we're beginning to."

BusinessWeek - A Conversation with John Battelle

"In whatever it is that you represent, if you're very local, or regional, or if you've built a great small business in a particular niche, you need to understand what the ecosystem is around that niche online, and then to be part of that ecosystem, to join it.… Understanding where that specific group of people hangs out—what they do online, how they might encounter you— and then making sure you have a presence there that is robust … will help ensure that when people do find your brand through the serendipity of search, they'll find it in a context that's positive, because you‘re engaged. If you're not engaged, you're letting other people define who you are."

Investment News Round-up

BusinessWeek - 04/15/2008
Federated Media Raises $50 Million (and a Few Eyebrows)

AdAge - 04/15/2008
Federated Media Nabs $50 Million in Funding

Adweek - 04/15/2008
FM Builds War Chest

PaidContent - 04/15/2008
Confirmed: Federated Media Receives $50 Million Third Round; Interview With Battelle

MediaPost - 04/15/2008
Federated Media Garners $50 Million Investment

CNET - 04/15/2008
Federated Media closes on $50 million

TechCrunch - 04/15/2008
Federated Media’s $50 Million C-Round Confirmed—No Plans to Buy Up Blog Partners

ClickZ - 04/16/2008
Federated Media's $50 Million Round: Where Will It Go?

Yahoo Finance Tech Ticker interviews John Battelle - Internet Media: A Slowdown in Growth, But Not a Collapse

Yahoo Finance Tech Ticker: Will Lower Ad Spending Tank the Valley?

VentureBeat: Actually, social networks and their widgets are making money, thanks

"[Dell] is working with ad company called Federated Media and a Facebook application that lets you draw artwork and feature it on user profiles, called Graffiti... This campaign was a success because Dell both promoted something people cared about and reached out to them through a medium they cared about. The Graffiti application has more than 8.6 million total members and 253,830 daily active users (as of today)."

LA Times: Facebook's excellent graffiti epidemic

"Facebook's Graffiti application is wrapping up its "ReGeneration Contest," sponsored by Dell, where online artists were invited to use the app's painting tools to 'explain what green means to you.'"

Advertising Age: JCPenney Feels the Marketing Power of Link Love

"Federated Media and JC Penney teamed up to launch the Fall Shopping Guide, a collection of content from popular woman-focused blogs prominently sponsored by the retailer's Chris Madden Collection."

AllBusiness.com: The Secret of GigaOM's Success

This business publication interviews Om Malik about how he took GigaOM from casual blog to full-time business.

Forbes: Tech Boom, Media Bust

In chronicling the movement of tech ad dollars towards the web, Forbes points to Federated Media as a logical destination for media spending. Rafat Ali, editor and publisher of PaidContent.org told Forbes, "If Cisco has to spend, I don't know, a couple of million dollars on a trade campaign, they are not spending it with Red Herring or Business 2.0. They are spending it with Federated Media, with bloggers who cover the sector."

ClickZ: Knowledgeable Ninja to Fans: Search at Ask.com, Get Bonus Clips

"What do you get when you cross a ninja with one of those live-read radio sponsorships of old?" asks ClickZ. "Answer: Ask.com's latest digital ad initiative." ClickZ profiles the integrated Ask.com sponsorship of Ask a Ninja and describes FM as a conversational marketing leader.

PC World: The 50 Most Important People on the Web
The article cites FM founder John Battelle, as well as authors Jimmy Wales, Markos Moulitsas Zuniga, Michael Arrington, Kevin Rose and Drew Curtis.

Oakland Business Review: Royal Oak writer finds fame and - surprise! - cash in blogosphere
Features Suburban Bliss author Melissa Summers.

SFGate.com: Your Ad Here

Ad Age: Don't Let Consumer-Created Ads Drown Out the Larger Conversation

ZDNet Web 2.0 Explorer: Chas Edwards on Conversational Marketing, Viral Success & Your Product

ZDNet Web 2.0 Explorer: Chas Edwards talks about Federated Media, Comscore, and advertiser innovation
An interview with FM's publisher and chief revenue officer.

BusinessWeek: Bigger Bucks for the Blogosphere

Reuters / Secondlife: Inteview with John Battelle in Davos

BusinessWeek: How to Make Money With Videoblogging? Ask Ask A Ninja

iMedia Connection: Best & Worst of 2006: Experts Weigh In

MarketWatch: Blog network's revenue tops $1 million a month

Business 2.0: Blogging for Dollars

iMedia Connection: Ad Exchanges: Online Inventory's Future?

BusinessWeek: Valley Boys
Featuring Digg founder Kevin Rose as leader of "a new brat pack of young entrepreneurs."